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How to find grateful, profitable customers and friends .. even love .. using Twitter

When I mentioned that I'd had some problems with my web hosting, another web hosting company followed me on Twitter and asked if they could help. We talked about it. They didn't push, they didn't sell. But they are now my backup plan if I decide to move.

When I followed someone who had just had their car stolen about an anti-theft device, they said "wow, great timing".

Good, effective marketing is about finding a need and organising yourself to solve it. Helping an old lady across the road is great marketing (OK, it might not be profitable business).

So whether you run a pub or a community cafe, a church or a local club, a band, a political party, a global corporation or whether you just want to find others like you to share ideas, to network, even to find the love of your life, the idea is the same. Everyone needs to find willing, happy customers and supporters. Everyone needs to connect. For business, the harsh reality is, you need to do that better than your competitors.

Twitter is different because it plugs into the zeitgeist. I know you know this, but it's worth emphasising: nothing else allows you to find new customers right at the moment they need you quite like Twitter.

Now, some of it is time consuming, so you need to do that calculation, but you start manually so you can really understand what's needed. If possible, once you have your system, you can get someone else to do it (although the MD of Starbucks does it rather well himself). Ultimately, you might even be able to automate the process.

For instance, for one client I worked out I was able to follow 250 relevant people in 3 hours. 17% of those will follow me back, so that's about 14 followers an hour. 7 of those will visit my website, and there, each visitor is worth 57p of turnover, so I 'earned' £1.33 per hour .. in turnover.

Not a lot, of course, but I can automate that to make £50 a day, every day.

Then I can do it again for another product or service.

So you see, the naysayers are right, Twitter is a big waste of time. And anyway, no-one uses it.

Or, it's a fabulous way to build dialogue with your loyal customers, to get the pro-active ones involved, and to find lots and lots of new customers automatically .. to create an income stream that requires the minimum of management and might even give you back some leisure time. Or to find others like you, people to share your life with.

Now, I've studied the Twitter training packages, that's how I learned, but to be honest they are all video based because the 'rule' is that that seems like higher value to you, the buyer, so you're willing to pay more for it. And the more videos there are, the more it seems like value.

For me, I fidget. Videos seem to take an age to tell me what I want to know. I can't search for what I need. I can't read it on the train. I get irritated because I'd rather be getting the information I need and then implementing it. And I get despondent: who has the time to wade through twenty videos even if they are only ten minutes each?

So I created that 'one sheet' guide. OK, it's not one sheet, it's .. eleven pages, and some of that tells you how to set up a Twitter account. So it's to the point. Simple. Quick. Text only. Print it out, scribble on it, read it in the bath. But it comes with a guarantee, so if you're not happy in any way (if you don't learn anything new, for instance), just ask for your money back, no questions.

Below, then, are three links. The first is to my time and cost effective Twitter marketing guide, the other two are to the normal all singing, all dancing video style training packages. All I'll say now is, don't miss out on this opportunity, choose whichever you think suits you best. And good luck with your business :-)


Site by Scarborough Internet marketer and web developer John Allsopp. If you want any Twitter or Facebook related shenanigans integrated into your website, get in touch. The content is all by the posters themselves.